Writers know how hard it is to compete today, especially when it comes to getting your book ‘out there’. Look for ways to promote yourself professionally and be noticed. First step? A website.
Website are versatile and multi-functional, allowing authors the venue to self-promote, offer contact information, and keep readers updated on new stuff. Don’t allow your site to just sit there, however. Keep it fresh and updated. Do this by occasionally making small changes to content or graphics, or, if your blog is connected to your site, post regularly, which means at least once a month.
When you do this, your
site is automatically ‘refreshed’ – keywords that attract readers to your blog
bring them to your site as well, offering new potential for exposure. Your
website and social networking efforts can act like a 24/7 virtual billboard for
your clients or readers. Consistently add search engine optimized (SEO) content
that will show up in user searches.
Any domain name you
choose for your website and/or blog should also be professional and guide
visitors to you. Use the right words when creating a domain name, and make it
easy to remember and spell. Some authors use their name for a domain name,
since it is the easiest way to search, as well as show up toward the top of the
list on the search engine. However, keep in mind that unless you’re Stephen
King or J.K. Rowling, your sphere of influence will be rather limited.
You’ll have to work
hard at promoting yourself. Do this by blogging, tweeting, pinning or posting,
leaving a link back to your website wherever possible. (Don’t be obnoxious
about this). Include your website name and address in your email signature.
Design your website structure, colors backgrounds and font
that make it appealing and professional. Update often and provide new
information or accomplishments on a regular basis. Keep it simple, easy to
navigate, and most of all, attractive and clean.
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